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z cyklu 'Billboard heaven', Luczezar Boyadjiev/Liczezar Bojadżijew
Billboard heaven: Sofia 2005
This cycle of images is an exploration of the visual logic of neo-capitalism. It represents a vision of the possible future of the urban environment and visual interface of one neo-capitalist city, the city of Sofia, Bulgaria. Neo-capitalist societies originated from the late totalitarian version of socialism to be found in the eastern European countries of the former Soviet Block. Its "progress" is marked by processes of redistribution of public wealth and "normalization" under the pressure of EU membership. Neo-capitalism is capitalism without a bourgeoisie; a consumer society without consumers (at least not yet). The development of neo-capitalist cities is marked by the appropriation of public space by private interest.
All these features are seen in the interface of Sofia, a city where you can put up anything, anytime, anywhere, as long as you can pay... In a neo-capitalist city, the economic aspects in the life of the society overpower political ones; the market suppresses the civic agenda; the visuality of business and consumption eats up the visuality of reflection, contemplation, or representation of anything other than consumer identities. In fusing material surroundings with the advertising context, I have taken these processes to their logical visual conclusion.
wtorek, 16 czerwca 2009, frikoka